A PHENOMENOLOGICAL STUDY ON VIRTUAL ASSISTANTS IN DAVAO DEL NORTE
Keywords:
Virtual Assistants, Phenomenology, Remote Work, Time Management, Flexible Work, PhilippinesAbstract
This phenomenology study aimed to explore the lived experiences of virtual assistants working remotely. Fourteen (14) participants were selected using purposive sampling, with seven (7) engaging in in-depth interviews and seven (7) in a focus group discussion. Thematic analysis of the data revealed the key experiences of accessing job platforms for application opportunities, learning to establish communication and relationships, managing time strategically, experiencing a flexible work environment, facing internet connectivity issues, and to cope with these challenges, participants embraced strategies such as work-life balance, continuous learning and skill improvement, organizing and planning tasks effectively, and motivating themselves by accomplishing goals. Reflecting on their experiences, participants highlighted the need for adaptability to changing systems, self-management and independence for growth, fulfillment through financial stability, and success through clear communication. The findings from this study are expected to provide valuable insights to virtual assistants, researcher, and others interested in the remote work landscape. the study supports key Sustainable Development Goals. The study supports key Sustainable Development Goals. It aligns with SDG 8 (Decent Work and Economic Growth) by highlighting remote job accessibility, fair work opportunities, and career growth in the digital sector. It also contributes to SDG 4 (Quality Education) through its emphasis on continuous learning, upskilling, and the importance of developing competencies needed in a technology-driven work environment.
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